Business Process Management and Communications Like You Give a Damn

Vision & Execution

ANNA THOMA, Instructional Designer

Anna Thoma is a veteran instructional designer with an eye for smart business practices. She and her team have vast expertise in Marketing/PR; book, periodical and online publishing; employee training and policy manuals; classroom teaching; and television/video production.

“Knowing how to adapt your message and the media you employ to the widely varying learning styles of consumers and team members gives you a clear advantage in productivity and in taking your operation to the highest levels.” 

Anna has a master’s degree in Instructional Design and Educational Media from the University of North Carolina, Chapel Hill. She also has 22 years’ experience in classroom, workshop and seminar teaching. Professional organizations include The Florida Association for Media in Education, Orange Co. Association for Educational Media (former board member) and The Florida Humanities Council. Anna has a special interest in telling the story of Florida — its history, people and places.

JOE THOMA, CEO, Director of Operations

Joe’s experience in association and nonprofit management, as well as corporate and institutional PR/Marketing, was honed in financial services, real estate, faith communications and mainstream journalism, both on the editorial and business/management sides.

He has helped nonprofits, public corporations and private firms start, build and refine their management and communications practices. He has hired and trained stellar staffs; edited books, magazines and daily newspapers; and effected revenue-maximizing business practices at large and small companies. Before moving to Orlando to serve as Communications Director for the Episcopal Diocese of Central Florida, Joe was a longtime editor at Scripps Howard newspapers in South Florida. As editor and manager of the Treasure Coast Business Journal and 50-Plus Lifestyles, he established turn-around policies that led those publications from marginality to profitability. At various other publications, he has filled assignments as business editor, lifestyles editor, bureau chief and city editor.

Joe brings his expertise in media management and professional development to the classroom through lectures and seminars, including serving as group leader at the American Press Institute’s Business Editors Seminar, Reston, Va.; Team Leader for editors at week-long “Newsroom Computers and Computer Research” course at the Poynter Institute of Media Studies, St. Petersburg, Fla.; and consultant in media training for dozens of nonprofits, associations and for-profit corporations.

Professional recognition includes regional and national awards for design, editing, news coverage, team journalism and “Total Quality Management.”

Joe’s current and former professional memberships include the Public Relations Society of America, The Advertising Federation, International Association of Business Communicators, Society of American Business Editors and Writers, Florida Association of Realtors, National Association of Realtors, Religion Communicators Council, Episcopal Communicators (board of directors) and the Associated Church Press (board of directors, Executive Director). He is a former Registered Investment Advisor with the Securities and Exchange Commission. He joined Mensa in 1975 but was quietly dismissed from that organization in 2009.

Joe has a bachelor’s degree in history from Rutgers University, a master’s in political science/public-policy studies from Duke University, and a Graduate Certificate in Financial Planning from Florida Institute of Technology.

VERBOSE PHILOSOPHY (SHORTER FORM)